When you are in Seoul, Korea, there is one particular breakfast shop that is quite hype up over past two years. Isaac Toast (이삭토스트) is definately one of them that also regard as one of a must have toast place or breakfast place if you visit Seoul. As my schedule is pack with food, and knowing Isaac Toast in Myeongdong is super congested, so found out that they have another outlet at Insadong which fits well in my itinerary.
Isaac Toast has over 700 retail stores in South Korea, with overseas branches in both Macau, Taiwan, and of course the latest news that they will be opening their first outlet in Kuala Lumpur at KLIA 2 – Arrival Hall
drop by this shop after visited Gyeongbokgung Palace. This shop is like stranger in the street. Do not have to queue super long and just get it within 5 minutes.
Very simple and straight forward menu. It feels like you are doing the toast at home. Some interesting flaovurs are like : Bulgalbi (3,200 Won), Bulgogi (2,800 Won), Hot Tteokgalbi (3,200 Won), Hot Chicken (3,000 Won), Steak Ham (2,800 Won), Bacon Best (2,800 Won) and Ham Special (2,400 Won).
Since it is a simple food that prepare at its best so we hit on Ham & Cheese. Honestly, the bread do taste like Gardenia that is toast to perfection. What makes them so special is that they have this special sauce and sweet honey which gave very good appetising sweetness that is not overpowering yet keeps you goes on bitting. Ham is fragrant and it is just so good to pair with their well done airy egg. .
Simple to perfection.
If you ask me to wait for 30-45 minutes for a toast at Myeongdong, I guess I would have not proceed as they have 700 outlets around and I did try one stall at the road side that did similiar toast which is pretty on par to Isaac Toast. Just that they are a large chain that sits at Myeongdong that kinda make them a super star over past 2 years.
Isaac Toast Insadong
(at the main road)
nearby famous Tosokchon Samgyetang (토속촌 삼계탕)
Most of the people would visit:
Isaac Toast Myeongdong
105 Toegye-ro, Chungmuro 1(il)-ga, Jung-gu, Seoul, South Korea
Tel: +82 2 752 3002
Opening Hours: 7:00am – 8:30pm (Mon – Sat), Closed Sun