Amber Chia Archives

I have always try to imagine myself on surfing, and really wish to get a chance to stand on the board and surf under the huge wave when I was studying in Melbourne. Well, that was all just a dream and ended up got a chance to try out Kite Surfing. Never been dissapointed, as when I saw this news, that end of November there is going to be a surfing competition – Asian Surfing Championship (ASC) by Rip Curl Pro, and this is the first time I heard about it and I am getting excited as its happening at Terengganu, Batu Burok Beach on Nov 30th to Dec 2nd.

This competition is not only about local, as its held on international level whereby surfers around the world will be heading to that venue to compete and challenge on the wave. Its a monsoon season and I am sure its gonna be a great place for surfers.

Rip Curl is also one of my favorite surf brands starting my high school period as that was the era of crazy fashion over Surf Brands. As years pass by, fashion change also their outlet design and their latest shop outlook is nice. Besides that, hit out to their outlet to check out on their latest collection.

As one of a familiar faces on local scene is Joey G emcee the event.

Right after that, we were shown on the latest collection with fashion model walk by Amber Chia Academy. Like their latest collection.

After the fashion show, Mr James Handy – Marketing Manager of Rip Curl SEA mention that Rip Curl (Malaysia) is proud to be the brand partnership with the State Government of Terengganu as Terengganu Rip Curl Pro surf contest 2012 is a surf event sanctioned by the Asian Surfing Championship (ASC). Which is a 6 star Pro Event.

As the Q&A session took place, here is what we can expect from the 3 days 6-star pro event along with many surfers hails from different regions of South East Asia are expected to compete in five different divisions:

– Men’s Open,
– Women’s Open
– Master Division
– Bodyboard Open
– Longboard Open

Well well, guess what? There are total estimated over RM 40,000 worth of prizes up for grabs for the participant’s surfers. Besides that, there’ll be other specialty awards such as “Best Malaysian Surfer” & “Best Surfer Wipeout”. For the finalist, they will be walking away with RM22,500 worth of Rip Curl Products.

Rip Curl Malaysia sees there are a lots of potential and strongly believes that both top surfers could grow together with the brand in terms of reaching out to the ladies target audience and educating the female on what is surfing is all about as our local talent Brenda Lee will be one of the competing participant, growing the local surfing community, providing a great opportunity to all Malaysian and serving as platform to anyone’s who is willing to give surfing a go and up scaling the surfing sports in our country.

Ahhh, since its on international level event, do we have our local talent to be compete in the category? Yes and we sure do have our local talent to be competing are – second from left Bryan Ng which is he is Official Rip Curl Riders follow by Brenda Lee (next) being the top lady surfer in Malaysia. The young kid on far right is only 17 years old and Rip Curl had just renew his official rider contracts.

Well, what do normal people like us are going to do when we are there? Of course it will be a great holiday gateway and not only that, people like me enjoy sunshine, looking at surfers and I will be checking out several fun-filled yet educational activities had been planned for the public with the aim to educate people from all walks of life about surfing activities. Indonesia top surfboard artists, Mr. Rizald from Bali will be the guest artists for the Surfboard Art Exhibition. Also, there will be a booth with live demonstration of the overall actual process on making a surfboard. A surf clinic will be set-up for public to experience and learn how to surf. Jonni Morrison – Deaker, from the Rip Curl Bali Surf School, will conduct the surf clinic.

Kronenbourg. . .How many of you actually heard about this beer before? It is actually a new beer that was brought into our market last year and its France no.1 Selling Beer. As for this round, they launch along L’Aperitif Fashion as to combine both element France fashion and beer together to spread out this new brand.

As we walking in, we are greeted with photo shoot area

Blanc is one of their latest edition into the Kronenbourg beer family. .

Not many places have draft for Kronenbourg as I know The Hills restaurant at Damansara is one of them . .

I love the taste of Blanc more, as its refreshing, a bit more strong in taste and easy to drink

As it is a fashion event you can see all celebrity in the VIP area to lauch this France Fashion . .

Even our very well known local talent that is world wide recognize Dato’ Professor Jimmy Choo is in da house ..

(L-R), Amber Chia, York Spencer (Marketing Director, Carlsberg Malaysia), Theresa Thian (Gallo by Thian), Gillian Hung (President of the Malaysian Official Designers’ Association), Dato’ Professor Jimmy Choo OBE, Soren Ravn (Managing Director, Carlsberg Malaysia)

Theresa Thian of Gallo by Thian with Models wearing Gallo’s Spring/Summer 2012 collection

Another great local talent coming up “The Kedah born fashion designer who is well-known for her chic, feminine and elegant designs unveiled herL’APERITIF FASHION collection. The design combines vintage with elegance, reflecting French’s sophistication. It is a bold fashion statement that is seductively French infused with Malaysian elements.”