Moët & Chandon, the world’s most-loved Champagne, announced the appointment of Fan Bingbing as Brand Ambassador. A global symbol of success and glamour, the Chinese actress exemplifies Moët & Chandon’s spirit of boldness, elegance, and generosity.
Like Moët & Chandon, the internationally-renowned film star and lifestyle advocate Fan Bingbing radiates boldness, elegance and generosity, from the movie screen to the red carpet to giving back to the world community. Moët & Chandon, the world’s most-loved Champagne, and Fan Bingbing share the values of doing what they do with excellence. In her new role as brand ambassador, Fan Bingbing takes centre stage in the House’s advertising campaign, certain to create the new elegant lifestyle near future. It is a significant role, as Fan Bing Bing is the first ever Asian muse for Moët & Chandon.
Stéphane Baschiera, President and Chief Executive Officer, Moët & Chandon, remarked, “This marks the first time that we have selected a Chinese Brand Ambassador for the House. Like Moët & Chandon, Ms. Fan Bingbing is a legendary symbol of elegance, boldness, and generosity. Faithful to our tradition of celebrating joyous causes, we are extremely proud to welcome Ms. Fan Bingbing as our newest Brand Ambassador.”
Known for her impressive performances on the screen and her glamorous red carpet appearances, Fan Bingbing is the embodiment of success and glamour for contemporary women around the world. “It is a great honor to become the first Chinese Moët & Chandon Brand Ambassador,” she declared. “Moët & Chandon has always been the Champagne of success and style, and I’m proud to represent this glamorous tradition, bringing Moët & Chandon even closer to China and other Asian markets.”
A Toast to Achievement in Cinema
The partnership between Moët & Chandon and the Chinese actress represents a perfect match. Honoring the long-standing love affair between Moët & Chandon and the cinema, the House has toasted the achievements of generations of the cinema’s most legendary actors and directors, while legions of stars have raised glasses of Moët & Chandon to celebrate the film industry’s most prestigious events. Fan Bingbing is not only one of today’s most highly-acclaimed actresses, but also the successful founder of her own movie studio – a testimony to her unrelenting boldness, true to the style of Moët & Chandon. Fan Bingbing has also participated in the production of large-scale movies as part of an international cooperation, modeled Haute Couture, and walked the red carpet at the Cannes International Film Festival. An international emblem of elegance, boldness, and generosity, Fan Bingbing truly personifies the values of Moët & Chandon, the universal symbol of success and glamour, in every aspect of her life.
Today, sharing the same values and dedication to perfection, Fan Bingbing and Moët & Chandon have created a new milestone in the House’s illustrious history.