Mysterious Case


Most of us had been a Bond film fans, well one of the true fact is Heineken has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the 6th consecutive James Bond film that the Heineken brand has been involved with. As actor Daniel Craig reprise his role as James Bond this October, he will also be featured in Heineken’s thrilling marketing and digital campaign called ‘Crack the Case’ for the first time ever alongside stunning Bond newcomer Bérénice Marlohe.

The new Bond Girl  Bérénice Marlohe

Loh Ee Lin, Brand Manager of Heineken Malaysia said: “We are one of the limited number of exclusive global partners for the new James Bond SKYFALL film. Heineken and James Bond are two truly global brands and closely linked – both are aspirational, premium, iconic and international.”

“Not only is a hero, Bond is the ultimate ‘Man of the World’ – confident, resourceful and ready for new experiences, personifying the values of the Heineken brand,” she added.

The ‘Crack the Case’ campaign takes consumers into a moving train somewhere deep in snow-covered mountains, giving them an experience to be secret agent themselves. Transitioning seamlessly from the TV advertisement  to the online challenge, Bond actress Bérénice Marlohe tantalises them to help her crack a mysterious case and outwit the menacing villains. Check out the cool TV ad by Heineken for this movie. .

NOt only that, why not try out the ‘Crack the Case’ online challenge (http://on.fb.me/Qovnxr) invites consumers to a virtual voyage of participation and discovery and at the same time win exclusive prizes and share in the excitement of the global release of SKYFALL.

On top of that, be sure to participate in exciting Bond Nights held in selected Heineken flagship outlets and stand a chance to win exclusive James Bond merchandise and movie passes when you purchase a bucket or 5 pints of Heineken.

The new SKYFALL movie premieres on 30 October in Malaysia. For more information on how to win movie passes and exclusive merchandises, spy the Heineken’s Facebook page www.facebook.com/Heineken or Twitter www.twitter.com/Heineken_MY today.

Check out the trailer and the movie will be out in the cinemas 1st Nov :


Genre: Action

What happen when 2 best director combine together to create a film out? Legend Director John Woo (face Off/ Mission Impossible 2) and Su Chao-Bin (Red Cliff) comes out with the latest movie Reign of Assasins.

Plot about a group of assasins trying to posses a mystical Buddhist monk’s remains will control the kung-fu world. She(Michelle Yeoh) posses part remains of the monk and decided to go on a quest to protect it from falling to the wrong hands but the assasins never stop tracking and hunting her to get the perfect pair from her and another guy.

– Tik Ching, Pass, Stamped –

Overall ratings 7/10,I like it. . . not bad lah~

– The movie rated by me is by my own personal preference. Watch it at your own risk –


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