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As some of you might have read on my previous posting on Puma Launches on Evolotion Suede took place at Blackbox Publika. This round it hit another new level with Old School vs New School. The revolutionary continues with with Crossover and Raising the Bar,  by organizing the first in-store silent DJ battle in Malaysia.

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That is how the name ‘Crossover Party’ came about, and held Crossover outlet in Sunway Pyramid.

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A silent disco or silent party may be new to Malaysians, but it has been a familiar scene in European countries. Instead of a speaker system, the music can only be heard through FM-transmitted wireless headphones worn by party guests. Anyone without the headphones will hear no music, offering the effect of a room full of people dancing to no music.

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DJ H3 spinning on latest track . .

The PUMA silent DJ battle saw DJ Fuzz, a DJ that has been around since 1999, battling H3, a new and upcoming DJ that came about in 2009, to win over the audience. DJ Fuzz played his old school mix of hip-hop, top 40s, house, commercial, and reggaeton tunes, while H3 played his newer mix of dubstep and drum & bass. The event also saw Mio and Micwrecka, two hip-hop MCs battle it out, showing off their skills at what they do best.

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DJ Fuzz which many of you would heard on his name in Club Hitz is spinning on Old School track.

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Some of you that bought your shoe that day, you can get it pimp by the designer on the spot.

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Those who are in the scene area the usual suspect and all with their uber cool headphone dancing around.

As an extension to the Instagram contest that is currently going on, a pair of PUMA Suede and VIP passes to the finale party on the 5th of April 2013 were given out during the event to an attendee with the most interesting picture posted on Instagram with the hashtags specially coined for the campaign – #forthestreet, #MY, and @PUMA. The first 30 people that made purchases during the event also
got their shoes autographed by graffiti artists, Bee of PHBKLK, Iqbal of Fresh Kids, Carpet, Katun, and Bone.

Various events and activities took place over the duration of the Evolution of Suede global campaign, which will end with the finale event. For more on the ‘Evolution of the Suede’, visit http://madeforthestreet.com

The best part is check out below how to win yourself a pair of invites to the Finale Party:

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This is rather simple with steps below:

1) just like on my page facebook.com/taufulou 

2) comment on my FB page that have this Puma post dated 29th March by commeinting “I want . . . .  “

First 3 person that comment will walk away with the tickets ! ( I have 2 pairs of VIP and 1 pair of normal ticket to be given away)

Contest ends on 3rd April 10pm, Contest winner fail to response within 24 hours will be pass to next winner) – only comments in FB stands!

Details of event:

Date : 5th April
Time: 8pm
Location: Capsquare

*All pictures credit to Samuel 

 

Recently Puma launches its Suede 45th year with 8 special personalities team up to unleash the Future of Suede 2058 at Black Box Publika. At that evening, we get to so many public figure like Ben from Fly FM, Jin from JinnyboyTV, dance groups Elecoldxhot & Kartoon Network, and TV host, Rina Omar and most of them are Puma Ambassador.

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I love shoes and as I seen the display on their latest collection of their Suede I am loving it. We were early that night and manage to take a few shots first before entering into main hall..

 AS  mention, Puma team up with 8 individuals to come out different subcultures to design their interpretation of the 2059 Suede.
1) Juice duo, Miranda Yeoh & Kevin Yeoh that featuring the design with CYMK pallete
2) Redd Bullets photographer duo, Julian Oh & Carolyn Chon blending their idea with soft texture, combination of fabrics and use prints as the finishing.
3) Newba, a grafitti writer & Twilight Action Girl, Hip hop artist more towards graffiti style
4) Andrew T Crum, Artist, & Sueann Chong, fashion director of    Hanger magazine by creating colourful design  that emphasize on the global issue ” carbon footprint”

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The main highlight of the party was the four eight-feet 2058 Future Suede that were envisioned and designed by eight individuals from different subcultures. After an evolution of dance routine by Elecoldxhot, Andrew T Crum, Sueann Chong, Miranda Yeoh, Twilight Action Girl, and Newba, the eight-feet 2058 Future Suede designers, were called upon to share the inspiration behind their designs.

These 4 special design giant Suede will be exhibited at Publika from 28th Feb to 11th March.

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When you have a giant footprint, then you must have another 1 which is the mini me.

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The launch kick off with a  dance performance from Elecoldxhot with Puma product and their latest collection.

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Meeting up with the rest of friends that in the party is Marilyn, and Simon So

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Some familiar faces

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Along with Mandy

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Benjamin and Sharon, feels like so long have not seen them~

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Not only that, as that night, we have ‘Evolution of Suede Instagram Contest’ going on which is actually launch to public to post pictures of their personal collection of Suede or check out their iconic props available in PUMA outlets and snap it. Follow by hastag #forthestreet #my then tag @Puma as the most creative picture will walk away with a pair of new Suede. Looking at the new cool pair of shoe, all of us were so motivated and busy taking pictures and insta at that night. I submitted two pictures. . as above picture 1.

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and picture 2.

The rest of the entry are like ..

Blogger, Bok Chou Loong & Gabriel Yap, PUMA Head of Marketing

I am a happy person for that night after announce that I am the winner for the instagram contest, and I walk away with a new pair of Suede. .

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Here is my new pair of Suede .. Loving it.. thanks to Puma

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All of us for the night. Good news for Puma fans as there’ll be another Puma Finale Party up in April. DO check out their announcement.

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Their latest collection, I just love this colour as this is their super lightweight and price at RM229 at their outlet. Head to their nearest outlet to check on it. .

The PUMA Suede: 45 Years Fresh #ForTheStreet

Music genres, hairstyles, and fashion fads come and go, but the PUMA Suede has evolved and grown as a true street icon for 45 years, and in 2013 its lite little brother, Future Suede, is born.

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If only sneakers speak, the Future Suede has an amazing story to tell. Packed with great lineage and decades of cool, this newcomer, like its big brother, breaks the mold to a whole new level. Heavy on heritage but easy on the ounces, it comes at the right time when crowd surfing and club hopping requires the most minimal of baggage to be able to move at the speed of light.

The Future Suede retains the signature 1968 profile of the Classic Suede but that’s where all the familial looks end. It’s light on weight, light on suede, and has some serious futuristic tweaks: a lightweight bottom, painted midsole, and neoprene tongue. It’s decked out with PUMA Trinomic hexagons, heel clips, and eyelets. Not to mention a varnished tonal nylon and synthetic suede Formstrip for an all-over ultramodern aesthetic. It doesn¡¯t take a teleport to another 45 years to know that this future will one day become legend.

Backtrack to 1968 when the Suede was ignited and worn by athletic greats such as the track’s Tommie Smith and basketball’s Walt ‘Clyde’ Frazier. It rose to new levels of fame in the early days of hip hop, B-boys and funk beats in the 70s and favored by the New York
City Breakers and the Rock Steady Crew who wholeheartedly adopted its sweet tread and smooth, classic look. As the underground music scene rose to the street surface, so did the Suede’s popularity. At B-boyism’s height in the early 80s, The Suede cemented its status as a cultural street icon even appearing in the 1984 movie “Beat Street.” It continued to become the footwear of choice by several sub-culture movements – street skateboarding, and the alternative music scene of the early 90s. Without a doubt, The Suede has rightly earned its place in public affection and in every Hall of Fame.

This Spring-Summer 2013, PUMA marks The Suede’s 45th year of changing the game and the release of the soon-to-be legend, the Future Suede, with a massive celebration through contests, events, exhibitions, TV, and digital activities across Asia-Pacific.

To celebrate its 45 years of rich heritage and to kick off the ‘Evolution of Suede’, PUMA is inviting their fans from all around the world to be a part of the ‘Evolution of Suede Instagram Contest’. This contest calls for the public to post pictures of their personal collection of the Suede, a photo of a favourite street icon, or the design of the Suede for the future on Instagram. Either way, with the hashtag #ForTheStreet, fans can become part of the timeline with other fans, worldwide. PUMA fans can also take pictures with iconic props available in PUMA outlets. The contest will start on the 18th February 2013.

The arrival of the Future Suede also calls for an interpretation of the Future Suede in the year 2058. With the Suede template provided, 30 top designs submitted to PUMA will be selected and exhibited. The designing contest will begin on 18th January 2013, to 1st of
March 2013. A winning design will be selected to win the grand prize of PUMA products worth RM2,000, 2 VIP passes for the PUMA Evolution finale event, and meet & greet with artiste at the event.

For more on ‘Evolution of the Suede’, visit http://madeforthestreet.com from 18th January 2013 onwards for the first phase of the campaign. Full campaign content will be available from on 18th February 2013.

The Future Suede is now available at PUMA outlets in One Utama, Bangsar Village 2, Pavilion KL, Queensbay Mall, Sunway Pyramid, Suria KLCC, and The Gardens.

 

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