Tiger Beer


Tiger Crystal’s Fire Starter platform went live in May to empower Malaysians to discover new passions and unlock their potential and skills. The platform’s website,  https://firestarter.tigerbeer.com/ features a cool AR facial recognition tool and personality assessment to enable fans to find out passions best suited for them. The results – be it bouldering, rollerblading, dancing, jump rope, or freestyle football – can then be downloaded and shared on Instagram and Facebook with the hashtags #FireStarterMY and #TigerCrystalMY with @tigerbeermy tagged. Each posting stands to win exclusive classes and prizes weekly since it kicked off until 7th June 2022. Tiger Fire Starter District Festival

The highlight of the campaign is the action-packed weekend of the Fire Starter District Festival that started today and will be ongoing until 5th June at Sentul Depot. The festival is the place to be for fans to truly uncage their inner fire by discovering a new passion and trying them out first-hand with the guidance of mentors, as well as connecting with like-minded individuals over some crystal-cold Tiger Crystal. The atmosphere at Sentul Depot was transformed into a hub of passion points, with attendees excited to try out their passion at the unique and interactive game cubes. What’s more, fans who attend the festival will get to redeem three crystal-cold Tiger Crystal bottles.tiffin the yard

Exciting prizes worth more than RM5,000 total are up for grabs at the festival for fans. The prizes that can be won for fans who explore their passions at the respective game cubes are:

  • a pair of rollerblades
  • a bouldering kit with climbing shoes, chalk ball, chalk bag, and handhold brush
  • exclusive dance lessons with Patrick Tee and Charles Saw of D Skills Academy
  • an exclusive private class and limited-edition Tiger Crystal beaded jump ropes
  • a football kit with futsal shoes, ball, shirt, and bag

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“As a brand that aims to empower its drinkers to uncage their inner fire, the Tiger Crystal Fire Starter platform encourages fans to take that first step to explore something new in life. We want to remind our fans to not let the fear of failing hold them back, hence we’ve collaborated with knowledgeable mentors to guide them along the way. The Fire Starter community will be a catalyst for fans to continue to hone their skills in their newly discovered passions for months and even the years to come,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia. tiger rollerblade

13. Guests in action at the Fire Starter interactive game cube

02. Rubes Charles Leong - Bouldering mentor04. Wee Chong Hooi - Rollerblading mentor

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If you missed the festival happening from now until 5th June, you can still sign up for classes and follow the updates on the Fire Starter campaign at https://firestarter.tigerbeer.com/ and their social media pages at www.tigerbeer.com.my and www.instagram.com/tigerbeermy. Tiger Crystal and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Crystal advocates responsible consumption and urges consumers to not drink and drive.

About the Tiger Crystal Fire Starter Mentors

Rollerblading: Wee Chong Hooi discovered his passion for stunt rollerblading back in 1998 and became the sponsored rider of Wheel Love in 2011. He has participated in many international competitions, including FISE, IOXC in Indonesia, and Stunts4Swags in Malaysia and Singapore. He is also the first Malaysian to earn a signature aggressive inline skate wheel!

Jump Rope: Inspired by the jump rope community around the globe, Janine Cherrie decided to pick up her dusty ropes to stay active while working from home. It wasn’t long after that she discovered freestyle jump rope and fell in love with the sport! 

Dancing: Danny Lee from 3P is the founder and leader of Rejuvenate Dance Crew. He specializes in popping, b-boy, and street dance. Under his leadership, the dance crew has won multiple awards, including 2nd place in 8TV’s Showdown All Stars and even the Best Showcase Award in Asian Battleground 2016!


Bouldering: Rubes Charles Leong is a fitness enthusiast with a passion for climbing. Her goal is to climb as many crags around the world as possible. Being a woman in the male-dominated field of extreme sports, she hopes to defy all gender stereotypes and inspire many more to join the fun! Rubes is one of the top 10 finalists of the RAGAS Karnival Sukan Extreme Bouldering Competition and Obstacle Warrior National Championships 2021!

Football: Patrick Tee and Charles Saw are experienced coaches from D Skills Academy. Being Malaysia’s leading football academy, D Skills offers professional hybrid football skills development programs for players of different age groups. Their proven successful training methods have transcended over 5,000 football players’ skills!

15. Guest in action at the Fire Starter interactive game cube


Tiger Beer Malaysia launched its local Chinese New Year (CNY) campaign 2022 The Year We ROAR Together at Pavilion KL. We had the opportunity to feast their eyes on the traditional Asian street installations with a contemporary twist at the Connection area and score exclusive Tiger merchandise via the exciting game booths there.

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The activities along Connection, Pavilion KL will be open to public from now until 15th February 2022 for fans to experience the festive vibes for themselves. Fans can also redeem collectible Year of the Tiger Ang Pow packets, when they purchase RM88 worth of HEINEKEN Malaysia products at selected outlets in Pavilion KL, while stocks last.

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Various QR code touchpoints along the area also enable fans to engage with Tiger’s Augmented Reality (AR) ‘Roaring Greetings’ to interact virtually with a Tiger and generate inspiring CNY greetings to be shared with friends and family. At the same time, fans stand to win exclusive Tiger Mahjong sets with two weekly winners from now until 15th February 2022. These QR codes can also be found on Tiger’s limited-edition cans and other touchpoints like the ‘Roar Together’ murals and print ads during the festive period.

Tiger Beer’s efforts to champion the local art scene continues to grow. To spread the CNY cheer to other regions in Malaysia, Tiger engaged with various local artists to create exclusive ‘Roar Together’ murals at eight different locations nationwide including Petaling Street’s famed Kwai Chai Hong. From 14th January until 20th February 2022, visitors can view Kwai Chai Hong’s ‘Live Wild & Prosper’ installations by Alice Chang and Odd, giving fans even more Insta-worthy moments to welcome the Year of the Tiger.

Tiger Pavilion 2022

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Those who want to feel the CNY joy at home can turn to Drinkies.my , enjoy variety of attractive promotions and stand to win prizes worth up to a total of RM888,888! From now until end of February 2022. Any purchases via this e-commerce platform will receive a sure-win scratch card with an entry to the ‘Wheel of Fortune’ game to win even more attractive prizes via Drinkies.my .

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We then head to Grand Ballroom of JW Marriott Hotel Kuala Lumpur for the main launch event, where HEINEKEN Malaysia’s, Roland Bala, Managing Director of HEINEKEN Malaysia, took the stage to welcome guests before the rest of the Management Team joined him to officiate Tiger Beer Malaysia’s CNY campaign for 2022, followed by an exciting Tiger and lion dance performance to spark the festive spirit. Guests were treated to an array of CNY delicacies and electrifying stage performances to usher in the Year of The Tiger.

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Great event with alot of catch up with old buddies after MCO pandamic.

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Tiger Beer’s CNY campaign and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer and all other brands under the HEINEKEN Malaysia portfolio advocate responsible consumption and urge consumers to not drink and drive. The media launch was conducted in full compliance with standard SOPs and regulations. For more information on local promotions and activations as well as terms and conditions, visit http://bit.ly/TigerCNY2022.


Tiger Crystal – crystal cold refreshment, brewed for your fire, is all about inspiring fans to uncage their inner fire. The #FireStarter platform is ignited with that notion, to encourage fans to explore and discover new skills and passions with confidence. Featuring local mentors, surfskate pro Aaron Chan, Don Michael of Happyfingers Jumps, Meng from All Is Amazing and Mavic from Craft at No.7, the #FireStarterSquad welcomes fans to learn tricks of the trade and master the basics from them.

07 Fire Starter Kit - Jump rope

From now until mid-October, each mentor will share four tutorials weekly on the site with one of them being conducted live. All fans have to do is check out the tigerbeer.com/my/en/firestarter, select a passion of their choice and sign up for the live tutorial session – only limited spots available. All successful sign-ups will be entitled to an exclusive *Fire Starter Gift Pack from Tiger Crystal while all craft participants will receive a complimentary Fire Starter live tutorial kit that will be handy during the live session.

04 Aaron Chan - surfskate pro

Since surfing was a challenge where Aaron Chan (@chanchowhee) resides, he didn’t let that put a halt to his passion and picked up surfskating instead. Fellow surfskating enthusiasts are up to get stoked as Aaron will be revealing the fundamentals of surfskating, including some tricks and tips and of course, ways to do all that safely.

03 Don of HappyFingers Jumps

With Don from @happyfingersjumps, jump roping will never be the same again as he brings fans through various exciting tricks to express their creativity in his tutorials. Fans can spice up their jump rope routines by learning different manoeuvring techniques, footwork exercises and so much more.

Who said photographs are only perfect when taken by professionals? Photography expert Meng from All Is Amazing (@allisamazing) will let fans in on the know-hows of capturing creative visuals with just their mobile phones. Perfect for those who want to level up their mobile phone photography game, Meng will be guiding participants through various types of photography, including a fashion shoot!

06 Mavic of Craft at No. 7

Mavic, the founder of Craft No.7 (@craftatno7), has over five years of teaching experience with students from all over the world, who came to her with burning passion in arts and crafts. She will be sharing her knowledge on silkscreen printing, acrylic pouring art techniques, jesmonite coaster making and soy wax candle making in her tutorial sessions.

“Tiger Crystal’s #FireStarter platform is built for those who are eager to unleash their passion and master a new skill they never thought of exploring. They will be able to meet and interact with professional mentors and get to know fellow enthusiasts. This is an opportunity for fans to add on an exciting skill to their list of favourite pastimes, while standing to win exclusive prizes by showcasing their newly learnt knowledge,” said Joyce Lim, Marketing Manager of Tiger Beer.

To keep the fire burning and to put the skills learnt to the test, each mentor will be running a contest on their respective Instagram pages to give away an exclusive Tiger Crystal Fire Starter Kit, for fans to kick start their new passion. The mentors will be releasing more updates on the contest in the coming weeks, so fans can keep an eye out for their announcements. Not to mention, fans can also flaunt their newly learnt skill by posting a picture or video, and tag @tigerbeermy with the hashtags #TigerCrystal and #Firestarter. Their content will be featured in the hashtag gallery within the site too!

10 Fire Starter Kit - Craft

Tiger Crystal and all related activities, engagements and giveaways are for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive. To find out more on how to join the #FireStarterSquad, visit tigerbeer.com/my/en/firestarter or Tiger’s social media pages at facebook.com/TigerBeerMY and instagram.com/tigerbeermy.


  • Participants are allowed to sign up for more than 1 tutorial but will only receive 1 Fire Starter Gift Pack or 1 Craft Live Tutorial Kit.
  • Craft Live Tutorial sign up ends on 24th September 2021. Limited to 100 participants, and only the first 80 sign-ups will receive a Craft Live Tutorial Kit.
  • Surfskate, Jump Rope and Mobile Photography Live Tutorials sign up ends on 30th Sep 2021. Limited to 100 participants only. All participants will receive a Fire Starter Gift Pack.
  • Open to non-Muslim Malaysians who are 21 years and above, within Peninsular Malaysia only.

01. Tiger Crystal Cans

Beat the Heat with Tiger Crystal

Been feeling the heat lately? Stepping out of the house makes us think twice, let alone doing some fun activities out in the hot sun. Be it a BBQ gathering or a fun day out in the sun, getting through the heat can be a real challenge. Add in Malaysians’ love for spicy food, and it’s clear we’re in need of a way to cool down! Tiger Crystal has just the way for you to Beat the Heat and carry on doing what you love!
Brewed at a crystal-cold temperature of -1 degree Celsius, Tiger Crystal is not only refreshing and less bitter, but absolutely perfect for the hot weather! With the amazing promotions ongoing from now until 31st May, now is the time to pick up some ice-cold Tiger Crystals for ultimate refreshment.

For starters, there will be 10,000 free cans of Tiger Crystal given away on the weekend of 10th and 11th April. All you have to do is check out the Tiger Crystal booths at any of the participating outlets listed here, complete the simple registration process and bring home a free can of Tiger Crystal, while stocks last!

04. Tiger Crystal Flask

That’s not all, from now until 30th April 2021, you can purchase two 6-can-packs of Tiger Crystal from Giant, Village Grocer, Ben’s Independent Grocers, myNEWS, 99 Speedmart, 7Eleven as well as selected supermarkets in East Malaysia and get exclusive Tiger Crystal flask (available in two designs), Tiger Crystal multifunctional pen or Tiger Crystal 3-in-1 charging cable. Of course, if stepping out of the house to purchase is a chore in this hot weather, you can also opt to purchase them from online platforms such as Drinkies and Shopee without breaking a sweat!

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To further cool you down, from 15th April until 31st May, you may check out even more participating hypermarkets and supermarkets nationwide, namely AEON, AEON Big, Jaya Grocer and Lotus’s to purchase two 6-can-packs of Tiger Crystal that are also accompanied with an exclusive Tiger Crystal flask!

More information on this promotion and list of participating outlets can be found at tigercrystal.my.

Tiger Crystal and its promotions are available to non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive. To find out more on how you can Beat the Heat with Tiger Crystal, visit tigercrystal.my or Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy.

Tiger Beer announced today that it will donate RM1.5 million to support Malaysian street food during the Movement Control Order (MCO). The funding will be used to help cover rent for street food vendors, coffee shops and food courts across the country as they face reduced income due to ongoing restrictions. RM1 million of the funds will be made available immediately, and will benefit street food vendors operating in more than 1200 coffee shops and food courts nationwide.


Tiger Beer is also giving the public a way to support their local coffee shops and food courts through this tough time, by purchasing vouchers to be used once restrictions are relaxed. Supporters can log on to www.drinkies.my/TigerSOS and purchase a voucher for a big bottle of Tiger or Tiger Crystal (RSP RM17) at only RM10. This voucher can then be redeemed at any participating coffee shops and food courts across the country when they reopen. The outlet will receive the initial
RM10 voucher price, plus the full RM17 RSP value from Tiger Beer for each voucher redeemed.

Roland Bala, Managing Director of Heineken Malaysia Berhad said, “Tiger has long been a champion for Asian street food, so it was important for us to help support the people who create the dishes we all love. We hope that the Tiger ‘Save Our Street Food’ fund goes some way to easing their financial burden during this tough time, and look forward to supporting them further as conditions improve.

We also invite the public to join us in supporting the local coffee shops and food courts where many of our favourite street food vendors operate, with the purchase of vouchers to be redeemed once restrictions are relaxed. For every RM10 spent, Tiger Beer will contribute another RM17, helping these outlets get back on their feet.”

Meanwhile, Tiger Beer is also working with the Malaysia Singapore Coffee Shop Proprietors’ General Association on additional initiatives to help the wider industry.


The Tiger Save Our Street Food fund is part of a comprehensive package of support for F&B Operators and the wider community by Heineken Malaysia Berhad (HEINEKEN Malaysia). HEINEKEN Malaysia recently announced that it was providing 80,000 meals to more than 3,000 B40 community members located around the brewery premises. More measures aimed at helping outlet owners and other associated business partners are expected to be announced in due course.

Tiger Save Our Street Food is part of a wider regional initiative from Tiger Beer, #SupportOurStreets. In addition to supporting street food vendors across Asia, #SupportOurStreets encourages consumers to stay off the streets as part of continued safe distancing measures across the region.


To find out more about the campaign and purchase a voucher to help support local coffee shops and
food courts, visit www.drinkies.my/TigerSOS. For more information on Tiger Beer, visit

Starting Chinese New Year celebration with Tiger Beer – Uncage New Beginnings early. They have transform the place back to one of my favourite theme, old Shanghai.

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Upon arrival of course we start off with their signature beer, Tiger and Heineken. Then head to the activities station that some of them I find it very interesting. Not to mention, new year new luck, so first station is to ‘pluck’ angpows containing a lucky draw ticket from the gilded Tree of Wealth before opening the doors to new beginnings.

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Then checking out this of course, would want to see what is going on for year 2019 and I really find that Tea leaf reading is very interesting.

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Why is that so?

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His turn – Add in tea leaves, swirl it, pour the water out then (my turn) turn 3 rounds in how ever angle i want, it could be clockwise or anti clockwise, then hold the glass and flip it upside down and bring it back forth.

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Jeng jeng jeng. This is my version of result. Impress with this guy that in this noisy bits of thing, he can read what is going on with me. I can say it is 85% accurate, as he say out all the conditions first and I just nod to agree further.

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after see fortune telling, of course go to this table. I want to win the mug. Too bad lose all. To gain chips, we have to visit all the activity station to get it or combine with your friends.

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Not to miss out to taking picture with my ‘Kaki Lang’ as I am born in the same year as this character. The event began with a stunning lion dance performance, led by Zhu Bajie (a popular character inspired by Chinese novel Journey to the West), to invite luck – with each of the five lions in the colours representing the brands of the HEINEKEN Malaysia portfolio – Tiger, Heineken®, Guinness, Anchor and Apple Fox.

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Starting off performance with:

With the festive mood at an all-time high, HEINEKEN Malaysia Managing Director, Roland Bala, commenced the event with his speech and awakened the dragon for a mesmerizing dragon dance performance. Guests had the opportunity to participate in the Yee Sang tossing ceremony to usher in new beginnings with their wishes for a bountiful year ahead followed by a dinner with unique dishes specially for the festive season.

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Continue with their amazing smooth draft Guinness. One of da best!

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Iberico ribs.

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the table is fille with laughter and this two is the best drinking kaki.

Consumers can usher in the new beginnings and be rewarded this festive season with Tiger Beer – all they have to do is enjoy their favorite brews from HEINEKEN Malaysia’s which are purchase of any big bottle of Tiger Beer, Guinness Foreign Extra Stout or Heineken® at participating coffee shops, food courts and Chinese restaurants can check underneath their bottle caps for three different characters – “福” (Fu), “禧” (Xi) and “猪” (Zhu) – representing the different prizes to be won.

One bottle cap marked “福” (Fu) allows consumers to redeem an angpow worth RM88,888, one cap marked “禧” (Xi) can be exchanged to redeem an exclusive Tiger Beer Mahjong set, and collecting 15 caps marked “猪” (Zhu) will allow consumers to redeem the exclusive Prosperity Bowl set. Keep drinking and good luck. Drink with care!

The exclusive Tiger Beer Mahjong sets are also available to be purchased at participating supermarkets during the month of January. With the purchase of three cartons of HEINEKEN Malaysia products – inclusive of one carton of Apple Fox – consumers can own the Tiger Beer Mahjong set for only RM99 while stocks last.

For more information on this promotions, visit www.facebook.com/TigerBeerMY. These promotions are only open to non-Muslims who are 21 years old and above.

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