Most of us had been a Bond film fans, well one of the true fact is Heineken has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the 6th consecutive James Bond film that the Heineken brand has been involved with. As actor Daniel Craig reprise his role as James Bond this October, he will also be featured in Heineken’s thrilling marketing and digital campaign called ‘Crack the Case’ for the first time ever alongside stunning Bond newcomer Bérénice Marlohe.
The new Bond Girl Bérénice Marlohe
Loh Ee Lin, Brand Manager of Heineken Malaysia said: “We are one of the limited number of exclusive global partners for the new James Bond SKYFALL film. Heineken and James Bond are two truly global brands and closely linked – both are aspirational, premium, iconic and international.”
“Not only is a hero, Bond is the ultimate ‘Man of the World’ – confident, resourceful and ready for new experiences, personifying the values of the Heineken brand,” she added.
The ‘Crack the Case’ campaign takes consumers into a moving train somewhere deep in snow-covered mountains, giving them an experience to be secret agent themselves. Transitioning seamlessly from the TV advertisement to the online challenge, Bond actress Bérénice Marlohe tantalises them to help her crack a mysterious case and outwit the menacing villains. Check out the cool TV ad by Heineken for this movie. .
NOt only that, why not try out the ‘Crack the Case’ online challenge (http://on.fb.me/Qovnxr) invites consumers to a virtual voyage of participation and discovery and at the same time win exclusive prizes and share in the excitement of the global release of SKYFALL.
On top of that, be sure to participate in exciting Bond Nights held in selected Heineken flagship outlets and stand a chance to win exclusive James Bond merchandise and movie passes when you purchase a bucket or 5 pints of Heineken.
The new SKYFALL movie premieres on 30 October in Malaysia. For more information on how to win movie passes and exclusive merchandises, spy the Heineken’s Facebook page www.facebook.com/Heineken or Twitter www.twitter.com/Heineken_MY today.
Check out the trailer and the movie will be out in the cinemas 1st Nov :
