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PHYGITAL Retail Future Forum by Quill City Mall

by Taufulou

A change in shopping habits? Well, certainly there is, as China had changed the way how people shopped and now starting to influence the behavior in Asia too. Shopping in the future could shift into a whole new direction in the next 5-10 years. Some of you constantly see my insta story that I attended alot of forums and workshops,  PHYGITAL Retail Future Expert Forum by Quill City Mall is rather interesting. Learned this new term. What is PHYGITAL? How the new way of retail can impact and enhance our shopping experience? Let check out the future proof of your business, new retail innovations, and interventions.

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Well, I believe many of us experienced the evolution of the way how we shop with the latest big 2 event such as singles day 11.11 and 12.12 through online shopping  As online shopping is a big thing however the difference is still there where physical store you are able to see, touch, feel, and try the product.

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The expert forum “Future Proof Your Business – New Retail Innovations and Interventions” was led by five retail guru including Anwar Jumabhoy (Industry Expert), Kent Lee (Founder of Smuzcity), Redza Shahid (Founder of Grubcycle) and Cheong Chia Chou (CEO of PUC Berhad), moderated by Jonathan Case were held after Koong’s action-packed keynote speech.

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The forum was kick-started by Mr. Koong Wai Seng, Group CEO of Quill Group of Companies as the keynote speaker of the recent “Future Proof Your Business – New Retail Innovations and Interventions” Expert Forum. He shared about The PHYGITAL Mall, a new PHYGITAL retail era which is the combination of Physical + Digital functionality where O2O (online to offline / offline to online) platform to create the best version of a balanced retail ecosystem.

It is about designing a shopping platform, a journey within a physical space, with consumer-centric tech infrastructure that facilitates the interactions between consumers and brands throughout a seamless shopping experience. Plus, we also got a sneak peek into their “PHYGITAL” features include e-wallet function, borderless payment, smart logistics and digital content marketing such as live streaming by influencers.

Also announcing the partnership of JD.comChina’s leading one-stop e-commerce platform – has teamed up with Presto, a local social marketing application to form an exhilarating partnership – JDX Presto Concept Store. The store is not only cashless but it is also staffless and borderless. That makes the largest online-to-offline experience store in Malaysia. Plus, E-Sport Center is also settling in with a “phygital” gaming store while UniKL introduces industry exposure projects dedicated to business students.

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Mr Cheong Chia Chou, CEO of PUC Berhad shared a very interesting topic about Increasing Your Revenue Through Omnichannel Marketing. Omnicahnnel is cross-channel content strategy to improve
He presented a staggering statistic that showed a 250 per cent higher purchase rate when retailers engage customers with at least three or more channels; it reaffirms the importance of consistent customer experience and marketing across multiple touchpoints in guaranteeing a higher revenue.
They further confirmed that the future of retail needs to promote intimate social relationships between brands, both international and local, with consumers by building a physical space that is customer experience-centric.
While, Mr Kent Lee, The Founder of Smuzcity presented The Rise of Borderless Retail. Nowadays, brands can sell their products across the border seamlessly. Smuzcity is the official business development partner of JD Logistic Group.

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Quill City will soon become a borderless retail, edutainment, and experiential learning center with more international and local tenants to come. Quill invites us to await for more exciting updates as they ease into more “phygital” era in the next 12 months.
For more information about Quill City Mall please visit: http://www.quillcitymall.com.my/

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