Tiger Beer 2023 Chinese New Year is starting to Cheers to Bold Beginnings. Re-energize their inner Tiger for an even bolder tomorrow with the launch of its ‘Cheers to Bold Beginnings’ CNY campaign in Tropicana City Mall by introducing year of Rabbit to ‘Gan Gan Chong’, which means the spirit to breakthrough, as a blessing of boldness this CNY.
Guests were treated to an energetic performance by the three artists upon checking out the interactive activities such as the ‘Trail of the Tiger’, ‘Roar Challenge’, ‘Gold Bar Challenge’, ‘Gan Gan Chong’ Dance Challenge, and ‘Lou-A-Fortune’ game where they got to take a pause and indulge in the festive spirit. These activities are available from now until 23rd January at Tropicana Gardens Mall, for consumers to experience and win exciting prizes.
Bringing this blessing to life, Tiger partnered with three homegrown artists – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY song and music video, entitled ‘The Boldest Chase’. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign’s microsite, YouTube and Spotify.
‘The Boldest Chase’ is one of a kind that it invites consumers to interact with the content and win exclusive prizes. By tapping on the screen of mobile devices, or pressing the ‘T’ key on the desktop when they spot the lucky Tiger logo, viewers will be able to unlock the rewards. The music video was revealed at the campaign launch event that took place at the concourse area of Tropicana Gardens Mall, which has been transformed to depict the vibrant streets of Chinatown and included various interactive activities for consumers and shoppers to enjoy.
“Last year we roared together and made the best out of a challenging and disruptive year! This year we encourage our fans to have a bold courage to face the challenges of 2023 with the spirit of “Gan Gan Chong”. With our nationwide activations and promotions, we want our fans to take a moment to celebrate the joy of true togetherness to inspire a better Year of the Rabbit,” said Roland Bala, Managing Director of HEINEKEN Malaysia.
We were then enjoying food in Extra Super Tanker. Food here never disappoints as usually is pretty spot on. The steam fish with pork lard is just amazing. A dish worth to order.
For more information on the Tiger CNY 2023 , merchandise, promotions, contest and giveaways, check out https://tigercny2023.tigerbeer.com/,
Please drink responsible consumption and urges consumers to not drink and drive.