Tiger Uncage Street Food Media Preview is indeed quite interesting. Getting a glimpse of a mini series that will be driving to the bigger stage of a food festival to be held in December.
Tiger Beer, Malaysia’s No. 1 Beer, kickstarted its Uncage campaign earlier this month with the launch of its brand film featuring three Malaysian uncaged heroes. Im Cheah, Herukh Jethwani and Jun Chan shared their experiences of challenging street food conventions and the ways they overcame their fear to follow their dreams.
Im, Herukh and Jun prepared two exclusive dishes each for the event and shared their experiences on how they overcame societal pressures to pursue their dreams and find their tiger within.
Im, a full-time ‘baconist’ prepared her famous bacon and sambal ikan bilis popcorn, as well as a pork bacon and gula Melaka (palm sugar) popcorn variation, and a dessert dish ‘Going Bananas Over Bacon’ that incorporates bacon ice cream and pisang goreng (banana fritters) topped with sticky-sweet rum gula Melaka caramel.
Herukh, an adventurous chef who refuses to play it safe, prepared an innovative mini tandoori pork ribs tacos sautéed in crispy prawn chilli, garlic and curry leaves dish, and his famous Siew Yoke Briyani, for guests to enjoy.
Jun, a chef with a passion for soul food prepared his exclusive ramen burger with Tiger Beer cheddar cheese sauce. Very interesting flavour combination. still good though.
Next is a dish called ‘Main Bola’, made from egg plant, minced brisket meatball, sweet potato gravy with a local touch of belacan sofrito, ayam kampong egg and salted egg crumble.
Tiger Beer then revealed the exciting surprise by announcing the dates for its Uncage Street Food Festival, which will be held on 1st and 2nd December.
For more information on the Tiger Uncage campaign and to watch the campaign video, visit www.facebook.com/tigerbeermy, or www.tigerbeer.com.my. Fans who wish to participate in the ‘Find Your Tiger’ online quiz, can visit bit.ly/2pL43Ug to get their personalised gift, which can be redeemed at the upcoming Uncage Street Food Festival in December.
