French Fries is the most common term that we have been using since when we were a kid. However, I learn something new that it is actually from Belgium. Along with way before that, the origins of potato is from Peru before it spread all across the globe. In Belgium it is known as Belgian fries or frites. A true Belgian delicacy that is delicious either as a side served with steak, or as an appetizing snack with a mayonnaise-based sauce that had become part of their country’s heritage.
Good news is that for expats from Belgium living in Malaysia and cravings for the originality of Belgium Fries, is now available in Malaysia. Belgium top exporters are bringing in the original Belgian fries all the way to Malaysia.
Flanders Agricultural Marketing Board (VLAM) brought together five major Belgian fries exporters to exhibit as a group at the 15th Food & Hotel Malaysia (FHM) Exhibition, that recently held from 24 – 27 September 2019 at Kuala Lumpur Convention Centre. The five Belgian companies; Agristo, Bart’s Potato Company, Clarebout Potatoes,Ecofrost and Mydibel participated under the “Belgian Fries” banner to widen their networks and increase their share in Malaysia’s growing market for processed potato products and at the same time to heighten awareness of Belgian fries in Malaysia and across the South East Asian region.
There is an existing market in this region for our products, but we see an even bigger opportunity to expand exports and heighten appreciation for our national delicacy. South East Asia is one of the largest fast-growing regions in the world, with a rising middle class, rapid urbanization and an overall young population. With these complimenting trends, together with Belgium’s high
food standards and innovation, will continue to drive demand in the region and beyond, and our industry is ready to reply to this in an original way, since our Belgian fries are truly
different from those from other countries,” said Mr. Romain Cools Secretary General from Belgapom.
Belgium is the largest exporter of frozen fries in the world, with 90% of its production freighted to the global market. This is really impressive!!
Variety cut of Belgian fries and the most common are these kind of cut that evolves around our lives for the past 30-50 years.
We called them the French Fries that is serve in all our fast food chain, western food, and any kind of express food.
What is the different between all these fries vs Belgian fries. I felt Belgian fries is slightly crips on the outler layer, then right in the middle there is the soft potato filling that is soft. (this really depends on individual preference). I personally find it quite good as it is not the full lenght of the crispy ones as I would call this the thinner version of wages.
Belgian Fries is now available in Malaysia! Currently this Belgian fries is available in Jusco, Tesco and Aeon in this huge bag.