Another new trend had begun. The latest hype on food is this Baked Cheese Tart, that my friend bought for me to try out during our met up at Pavilion. It seems like making waves after waves in social media. With both brand Tokyo Secret and Hokkaido Baked Cheese Tart launching about the same time, had gotten me very curious over both of them.

Tokyo Secret (2)

Lets start with Tokyo Secret, the Japanese Hanjuku Cheese Tart ( Half Baked Cheese Tart ) which is not originate from Japan but from Hong Kong has landed in Malaysia by opening their first outlet in Ikano Power Centre ( IPC ) Shopping Mall. To look for this outlet, it is actually located inside Mac City and it is undeniable for you not to look for them as the aroma of the tart is capturing.

Tokyo Secret (3)

Upon entering the outlet, you will be greeted with those strong cream cheese smell in the baking, where it is quite similar to those strong smell when you walk pass by Famous Amos that constantly tempt you to buy their cookies. This had similar impact.

Tokyo Secret (4)

Menu is pretty direct where they serve either Cheese Tart or their version of soft serve ice cream.

Tokyo Secret (5)

Tokyo Secret (6)

Look at that pippin hot tart and their crust.

Tokyo Secret (7)

Smell is awesome, when it is served hot. First bite on the crust gives you a very biscuit fragrance and hint of buttery vanilla. Then the cream cheese is so soft and fragrant yet you can taste it is pack with cheese flavour. Super creamy yet if you bite too big mouth, the cream cheese might ooze out from your mouth. I had two pieces of this and ended up to heavy.

At RM 7.90 per piece, this is certainly an expensive tart.

Tokyo Secret (8)

It may look pretty and with each additional toppings at RM 2, it is just not worth it. You can forget about the soft serve, as I had mine with the glutinous rice balls and their recommended sweet purple potato.

Overall, it is worth to give it a try provided if you are willing for the queue as their service is very slow where I heard that, that is their style of serving.

-= KA CHING =-

Food rating 7.5/10 , good stuff but expensive! -Stamped-

-WARNING –This is based on my individual taste. Try it at your own risk-


Tokyo Secret Malaysia – Japanese Hanjyuku Cheese Tart ( Exit between Samsung and Mac City IPC)
G23, IPC Shopping Centre,
Jalan PJU 7/2 Mutiara Damansara,
47800 Petaling Jaya,
Opening Hours: Mon – Sun (10:00am – 10:00pm)

Hokkaido Baked Cheese (1)

Next, I head to Hokkaido Baked Cheese Tart that appear on my feed that is located in in front of Serai, Empire Shopping Gallery, Subang. Under this umbrella, it seems that they are going pretty aggressively in both their outlet openings and also social media presence. Since I am on the way back, decided to drop by and check out what is the big buzz about it.

Hokkaido Baked Cheese (3)

Hokkaido Baked Cheese (2)

We bought a box back where current promotion is buy 5 FREE 1 at RM 29 where to by individual tart, it cost RM 5.80 each. By Looking at both the colour and the crust, we knew that they are on the losing end. .Besides that, I love their box presentation that careful slid in 6 tarts at this double story customize box.

Hokkaido Baked Cheese (4)

The crust is light in taste and not as fragrant as Tokyo Secret, quite hard on the edge crust where you bite, it comes out in long cracking pieces, the cream did not ooze out as seen in the picture, and compare to the one I had, it do seem a little slightly over baked. Lack of cheese taste and nothing to shout about.

Hokkaido Baked Cheese (6)

Expectation were built quite high and ended up I have to drive to SS15 to make another take away of normal egg tart, to kill of the tart cravings.

Hokkaido Baked Cheese (7)

Hokkaido Baked Cheese (8)

Just an egg tart comparison where I would rather pay RM 1.90 over RM 5.80 which is over price for such tart.

In both comparison, it is quite clear that Tokyo Secret is the one that stood out more with its perfect baked baked tarts and certainly knew that they use more premium ingredients where price difference only is RM2.10.

also can refer to Top 5 Cheese Tart in KL

-= KA CHING =-

Food rating 5/10 , so so only and overprice! -Stamped-

-WARNING –This is based on my individual taste. Try it at your own risk-


Hokkaido Baked Cheese Tart
LK-01C, Lower Ground,
Empire Shopping Gallery,
Jalan SS 16/1,
Subang Jaya, 47500 Selangor.



  1. Waliao! So fast one you… pls Credit my legs. Tqvm ?? btw don’t markup the pricing. It’s rm5.90 not 6.90 ??

  2. But I like Hokkaido Baked Cheese Tart’s crust…. :'(
    Price wise, its rm5.8 per tart, rm29 for 6pcs (so its like rm4.8 per tart!!)~~

    • Thanks for the heads up. amended on the pricing error.

      Lol, I guess we have different taste 😀

  3. Sounds like a paid post by tokyo secret. Lotsa description on tokyo secret but only a few sentence on hokkaido baked cheese tart. Moreover the price for hokkaido baked cheese tart is incorrect. Highly doubt the trustability of this blog.

  4. I bought 3 and Hokkaido Baked Cheese Tart’s charged me @ RM6 per tart. Nothing unique and I would rather go for my normal blueberry cheesetart with stronger cheese taste.

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  6. Tokyo secret wins by appearance, taste too rich to eat more than 1. I prefer Hokkaido’s with a little sour cheese taste, it’s the nearest taste vs the one I had in Japan, I can eat 4 tarts at the same time!

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  9. Hokkaido Baked Cheese Tart is definitely over priced. Furthermore, I went to the branch at Pavilion and ordered 6. At first I wanted 5 original and 1 chocolate. In the end, I changed my mind and asked for 4 ori and 2 chocolate. The guy said ‘No, you cannot change. We have already keyed in the machine!’ Both flavours are the same price, what the ….? I will not go back again. For shops that do not put customers first, I will surely think twice !

    • Tan, maybe you havent been around japan alot. But in most places they wont allow change, and there are no flexability to alot of things. not because they dont put customers first, but japan is a country known for obedience, so once you said something, youbwill have to stick to the end. to the local people it is very normal, and they would only blame themselves in that situation.

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